how to make a user-friendly website

Ten Secrets on How to Make a User-Friendly Website

Building a website for your business takes more than a few hours of design and development. Considering how to make a user-friendly website ensures that not only will potential customers use your site, but they’ll enjoy their time on it as well. Learn how to make a user-friendly website with these ten tips from Abilene’s web design expert.

1. Consider Accessibility

The biggest goal of any website creation should include the ability for anyone to use your website regardless of their challenges or disabilities. The Americans with Disabilities Act helps guide website owners in how they can adapt their websites for easier access. Some examples of easy access include using audio descriptions, specific text sizes, and zoom functions to improve the usability of a website.

2. Stick to the Basics

Internet users have a general idea of how to access and use a website, so deviating from traditional layouts may confuse some visitors or even lead to lost revenue. Visit websites in your industry and use their layouts to influence how you design your site. You can build on their ideas, simplify navigation, and create other ways to create an easy-to-use website that attracts visitors and keeps them on your page.

3. Stick to Your Brand

Branding features like colors, logos, and font choices help a customer distinguish your business from others in your industry. Using your brand to create your website tells a user that they’ve arrived at the right web address, bolstering their trust in your company. Varying in your brand basics can confuse visitors, increasing your bounce rates and negatively affecting your company’s memorability.

4. Keep Mobile Users in Mind

As more people depend on their cell phones for online interactions, the importance of a mobile-optimized website increases. Mobile users expect websites to fit properly on their screens and function just as well on phones or tablets as they do on desktop computers. Creating a website optimized for mobile devices can take a little longer to finish, but the benefits more than makeup for the extra design time.

5. Use Space Wisely

When designing your website’s layout, consider how much white space you leave around headers, images, and text. A crowded website makes everything from navigation to consuming content more difficult and may force visitors to seek their answers elsewhere. On the other hand, leaving too much white space can confuse visitors who don’t understand where to go next or what to do.

Besides influencing whether users stay or go, properly used white space can also provide drama or make specific points stand out. Know how to make a user-friendly website by balancing your site’s white space, giving text and images room to breathe without stranding them in an endless digital field.

6. Avoid Walls of Text

Much like leaving room to breathe, breaking written content down into digestible segments improves readability and comprehension. Use no more than three sentences in a paragraph, and try to simplify sentences as much as possible. Besides making your content easier to read, you can also use headers and subheaders to make it easy for users to find specific information throughout your content.

7. Ensure Fast Loading

Whether they find you on their desktop, tablet, or phone, a slow-loading website ruins the user experience and makes visitors hit the back button before they even see your site. Checking your website on your own computer or phone won’t necessarily give you a realistic view of your site’s speed, especially since the website probably lives in your cache. Cached websites load faster since your web browser remembers the code, making your site appear quickly if you use the same browser to look for it every time.

You can use a different browser, computer, or mobile device to test your site’s speed, but using an online speed tester can tell you down to the second how long your site takes to load. You can also see what slows your website down and optimize those areas to speed up your site’s load time.

8. Make Contact Easy

Online forms make it easier for customers to seek information, whether they want a service quote or need to ask a product question. Users prefer short contact forms where they can describe their needs without having to check a bunch of boxes or fill in multiple lines. Place your phone number and email address next to the contact form to make it easier for users to contact you.

Do you want customers to reach out to you in real-time? Add a chatbox that sends you a text message or notification when a customer writes to you and respond to their questions as they ask them.

9. Include an Internal Search Engine

Finding particular products or information on your website can overwhelm users, so make it easy for them to find exactly what they need with an internal search engine. Internal search functions should take customers to a web page with all relevant links, allowing them to choose the one they want. Keep visitors from experiencing confusion by telling them when a search query has zero results, whether that’s with a landing page or pop-up box.

10. Use Clear Calls to Action

Users want guidance on where to go or how to request information, so use short but clear calls to action to tell them what to do. Encourage users to call you, fill out a form, or check out a particular service page, and incorporate links whenever you can to make it even easier for them to participate. 

Create a User-Friendly Website with Abilene’s Top Website Design Company

Many business owners wonder how to make a user-friendly website that accomplishes their goals while reducing bounce rates. A great way to start involves utilizing your branding, meeting ADA compliance guidelines, and making your website easy and intuitive to navigate.

Whether your website needs an update or you want to build a new one, you need the best digital marketing expert in Abilene, TX. Call Christina Davis Consulting at (325) 977-0958 to learn more about building a user-friendly website today.