In the digital world, “SEO” gets tossed around like confetti at a party. Everyone says they “do SEO”—but most don’t understand it, can’t prove it, and aren’t even ranking themselves. If your website designer promises SEO but their own site doesn’t appear in search results? Houston, we have a problem.
Here’s how to spot the fakes:
1. They Don’t Rank for Anything (Even Their Own Business)
Try Googling their name + city. If they don’t even show up on the first page, what makes you think they’ll get you there?
Pro tip: If their SEO isn’t working for them, it won’t work for you.
2. There’s No SEO Plan—Just Vague Buzzwords
If they can’t explain:
- Keywords
- Meta descriptions
- Site speed
- Schema markup
- Alt tags
—they’re bluffing. Real SEO comes with a strategy, tools, tracking, and consistent updates. Not vague promises like “we do that too!”
3. No Keyword Tracking or Reports
Ask what tools they use. (Ahrefs? SEMrush? Google Search Console?)
Ask what reports they send. If there are none? You’re in the dark—and so is your SEO.
4. They Only Install a Plugin and Call It Done
Newsflash: installing Yoast or RankMath is not a strategy. It’s like buying gym clothes and thinking you’ll get fit without working out. SEO is an active process. It doesn’t end with installation.
5. They Can’t Show You Results
A good SEO doesn’t hide behind mystery. They can show you ranking progress, traffic increases, and ROI. No screenshots? No results.
Don’t fall for DIY design packages disguised as expert services. At Christina Davis Consulting, we live and breathe SEO—not just say it.
We don’t hide behind templated fluff or low prices. We build rankable, search-optimized, and results-driven websites—and we prove it.